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Level 1 - Intermediate
Sales Coaching Accreditation

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Level 1 - Intermediate

You coach your team. You've always coached your team.

But nobody ever sat you down and taught you what 'great' coaching actually looks like. You've figured it out yourself. Through experience, through trial and error, through working out what lands and what doesn't.
 
You passionately believe coaching matters. You're not here because something's gone wrong. You're here because you have a thirst to be better at it, to make more of an impact on the people you coach, and to come away with something that proves it.
Level 1 Sales Coaching Programme
Intermediate
You've figured it out yourself — through experience, through what landed and what didn't. This programme gives you the foundation that experience alone can't.
10 Facilitated Group Sessions
Logged Coaching Hours
Charter of Values
Community of Certified Coaches
Ongoing Content, Events, Enablement and Support
Level 1
Intermediate
Location Online · Live
Sessions 10 × ~90 min
Timeline ~3–6 months
Assessment Portfolio + live roleplay
Price £2,250
Multiple cohorts available · September, October and November 2026
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Is this right for you?

Who this is for:

  • You manage a sales team and coach them regularly, but have never been formally taught how
  • You're new to a management role and want to build your coaching instincts properly from the start
  • You've been self-taught and want to close the gap between good and great
  • You want a recognised credential that reflects the work you already do
Download the prospectus

Find out whats inside the accreditation.

Get a copy
IoSC Sales Coaching Accreditation
Course Curriculum

10 sessions.
Each one building on the last.

The Intermediate programme builds the foundation that experience alone can't give you. Each session tackles a different dimension of great sales coaching — from how you show up, to how you diagnose, to how you develop people who actually change.
Session 1: First Principles
Exploring the values and traits that separate a great Sales Coach from a good one, and what it actually takes to have a real impact on the salespeople you coach.
Session 2: What You Carry In
Creating the right atmosphere, boundaries, and platform for sales coaching is just as important as the coaching session itself.
Session 3: The Reflex
The hardest thing in sales coaching isn't knowing what to say. It's knowing when not to say it. This session is about identifying the instincts that hold you back from having the impact you're capable of.
Session 4: Diagnosing the Root
Most problems that come to you in a sales coaching session are symptoms of something deeper. Getting the diagnosis right is the most important thing you will do as a coach.
Session 5: Putting It Into Practice
A live coaching session to bring everything together, practise what you've learned, and get honest feedback from your peers and lead coach.
Session 6: Coaching the Call
Helping your reps identify their own gaps and improve off the back of real sales conversations rather than just listening back together and hoping something sticks.
Session 7: Not Your Deal
How to get stuck into live deals and make a real difference without making yourself the centre of it.
Session 8: Coaching the Room
One to one sales coaching skills don't automatically transfer to a room full of people. Knowing the difference is what makes a great group coach.
Session 9: AI and the Human Sales Coach
A practical look at how to use the tools available to you to make your coaching sharper, faster, and more impactful.
Session 10: What You Take With You
Your certification is the starting point. This session sets you up for everything that comes after it.
Course Journey

How Certification Works

1
Apply
Submit a short application. We review within 48 hours. No payment required to apply.
2
Attend
Join 10 facilitated group sessions. Turn up. That's the coursework.
3
Coach
Log hours of real coaching alongside the programme. Reflect on each one.
4
Certify
Submit your portfolio and pass your live assessed coaching roleplay with your tutor.
The Coaching Team

Led by practitioners.

 Every tutor on the ISC programme has spent years doing the work — not just teaching it.
Dave Jacobson
TOUCH
Dave Jacobson Fractional Sales Leader & Performance Coach
Dave has worked across hundreds of organisations in real estate, software and financial services — both embedded and external. He helps sales managers find genuine satisfaction in their performance without shying away from the hard conversations.
Dave Jacobson Fractional Sales Leader & Performance Coach
Steve Myers
TOUCH
Steve Myers Veteran Sales Coach
Boasting twenty years running his own coaching practice, with a background managing global enterprise sales teams before that. Steve helps sales managers set goals that actually mean something and build the habits to reach them.
Steve Myers Veteran Sales Coach
Jo Ingram
TOUCH
Jo Ingram Sales Coach & Former Sales Director
With five years of dedicated coaching experience across enterprise SaaS businesses, Jo specialises in helping coaches guide someone to find their own answer — without just handing it to them.
Jo Ingram Sales Coach & Former Sales Director
John Richardson
TOUCH
John Richardson Course Leader at IoSC, Co-Founder & Director of Coaching at MySalesCoach
John has spent the last decade at the coalface of sales coaching - developing over thirty sales managers as a practitioner, then building a coaching team of 80+ at MySalesCoach. His belief: great coaching isn't a technique but a lens.
John Richardson Course Leader at IoSC, Co-Founder & Director of Coaching at MySalesCoach

Think the Intermediate programme could be for you?

Register your interest and we'll be in touch with upcoming cohort dates, entry requirement details, and everything you need to apply.
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