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Level 2 - Advanced
Sales Coaching Accreditation

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Level 2 - Advanced

You already know you're a good coach. This is how the world knows it too.

The conversations you have with people are different to what most managers have. You've earned that through years of doing it. But there's a gap between knowing you're good and being recognised for it.
 
You're not here to learn from scratch. You're here because you want the credential that puts something concrete behind what you've already built - and because you want to be in a room with people operating at the same level.
Level 2 Sales Coaching Programme
Advanced

For practising advanced and experienced sales coaches looking to deepen their craft and earn formal recognition. Build strategy, system, and the discipline of operating as a genuinely elite sales coaching professional.

10 Facilitated Group Sessions
Logged Coaching Hours
Charter of Values
Community of Certified Coaches
Ongoing Content, Events, Enablement and Support
⚠ Entry requirements apply — 15+ yrs leadership, own practice 1+ yr, or Level 1 complete
Level 2
Advanced
Location Online · Live
Sessions 10 × ~90 min
Timeline ~3–6 months
Assessment Portfolio + live roleplay
Entry Requirements apply
Price £2,750
Multiple cohorts available · September, October and November 2026
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Is this right for you?

Who this is for:

  • You've been coaching for years and want to operate at a genuinely elite level
  • You want formal recognition that reflects the depth of work you already do
  • You want to learn alongside experienced peers, not from scratch alongside beginners
  • You meet the entry requirements: 15+ years leadership, own coaching practice 1+ year, or Level 1 complete
Entry Requirements

Do you qualify for advanced?

Advanced is for sales coaches with the following experience behind them and must meet one of the three criteria below.
If you don't qualify for advanced, find our Intermediate sales coaching accreditation here.
15+ Years Sales Leadership Experience

You've been leading and coaching sales teams in a management capacity for fifteen or more years. That depth of experience qualifies you to embark on the Advanced programme.

  
Own Coaching Practice · 1+ Year
You've been running your own coaching business for at least a year. You're already operating as a coach in a professional capacity, Advanced is the right level for you.
  
Completed Level 1
You've completed the ISC Intermediate programme. Your 25 logged coaching hours from Level 1 carry forward and count toward your Advanced portfolio.
  
Download the prospectus

Find out whats inside the accreditation.

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IoSC Sales Coaching Accreditation
Course Curriculum

10 sessions.
Each one building on the last.

The Advanced programme goes deeper into the craft, strategy and systems that separate good coaches from elite ones. Each session challenges your assumptions, sharpens your instincts, and raises the standard of every coaching conversation you have.
Session 1: The Experienced Coach's Blind Spot
The more experience you have, the easier it is to assume you already know what's wrong. This session is about challenging that assumption and developing the discipline to diagnose accurately every single time, regardless of how many times you think you've seen it before.
Session 2: Coaching With Intent
How to build a development plan that the coachee feels ownership of, sequence the right topics at the right time, and keep coaching someone through the moments when things aren't going the way you hoped.
Session 3: Accountability Without Authority
Holding someone accountable to their own development is a completely different skill to holding them accountable as their manager. This session is about how you do that well, and how you know when you're not the right coach for someone.
Session 4: The Adaptive Coach
Great coaches are chameleons. One size doesn't fit all — it fits none. This session is about adapting your style, your language, and your approach to whoever is sitting in front of you.
Session 5: Who You're Really Coaching
Sales performance is often a symptom of something that has nothing to do with sales. This session is about how to coach the whole person without overstepping the boundaries of the coaching relationship.
Session 6: Where Change Lives
Measuring and demonstrating coaching impact is harder than most coaches admit. This session is about creating the conditions where real change happens, helping your coachees recognise and own that change, and being honest about what the feedback you get from them is telling you.
Session 7: Coaching as Culture Great coaching doesn't stay in the room where it happens. This session is about building an environment where coaching is just how things work, at every level, not just when you're involved.
Session 8: Coaching the Coaches
Managers coach the way they were coached, not the way they were taught. This session is about helping the people around you become genuinely better coaches and making great coaching a deliberate priority rather than something that happens occasionally by accident.
Session 9: Your Coaching Operating System
How to build the infrastructure that makes great coaching happen consistently, intentionally, and on purpose rather than when someone remembers to do it
Session 10: The Advanced Coach
The final session of the programme. A live coaching environment where everything you have built comes together and you get to demonstrate exactly what you are capable of as an advanced sales coach.
Course Journey

How Certification Works

1
Apply
Submit a short application. We review within 48 hours. No payment required to apply.
2
Attend
Join 10 facilitated group sessions. Turn up. That's the coursework.
3
Coach
Log hours of real coaching alongside the programme. Reflect on each one.
4
Certify
Submit your portfolio and pass your live assessed coaching roleplay with your tutor.
The Coaching Team

Led by practitioners.

 Every tutor on the ISC programme has spent years doing the work — not just teaching it.
Dave Jacobson
TOUCH
Dave Jacobson Fractional Sales Leader & Performance Coach
Dave has worked across hundreds of organisations in real estate, software and financial services — both embedded and external. He helps sales managers find genuine satisfaction in their performance without shying away from the hard conversations.
Dave Jacobson Fractional Sales Leader & Performance Coach
Steve Myers
TOUCH
Steve Myers Veteran Sales Coach
Boasting twenty years running his own coaching practice, with a background managing global enterprise sales teams before that. Steve helps sales managers set goals that actually mean something and build the habits to reach them.
Steve Myers Veteran Sales Coach
Jo Ingram
TOUCH
Jo Ingram Sales Coach & Former Sales Director
With five years of dedicated coaching experience across enterprise SaaS businesses, Jo specialises in helping coaches guide someone to find their own answer — without just handing it to them.
Jo Ingram Sales Coach & Former Sales Director
John Richardson
TOUCH
John Richardson Course Leader at IoSC, Co-Founder & Director of Coaching at MySalesCoach
John has spent the last decade at the coalface of sales coaching - developing over thirty sales managers as a practitioner, then building a coaching team of 80+ at MySalesCoach. His belief: great coaching isn't a technique but a lens.
John Richardson Course Leader at IoSC, Co-Founder & Director of Coaching at MySalesCoach

Think the Advanced programme could be for you?

Register your interest and we'll be in touch with upcoming cohort dates, entry requirement details, and everything you need to apply.
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